As an ASX-listed company, you rely on timely, accurate and efficient communication to keep investors informed and engaged. IRM’s HQi version 8.2 is designed to help you work faster, reduce manual effort and gain clearer visibility of how your audience interacts with your content. The latest enhancements give you more control over multi-channel publishing and equip you with deeper insights to support confident communication decisions.
Transform ASX Announcements into Engaging Content Instantly
With HQi 8.2, you can convert your ASX announcements into market-ready content within minutes. Instead of preparing summaries manually or drafting social media posts from scratch, you can now generate short, editable highlights instantly from your announcements and company reports. This means you can respond to the market quickly, especially when dealing with price-sensitive information.
These concise AI-assisted summaries are ideal for email, news page and social media updates, helping you capture attention and improve engagement across channels. By removing content bottlenecks, HQi 8.2 supports you in maintaining consistent disclosure without increasing the workload on your IR or communications team.
Gain Deeper Investor Insights with Unified Analytics
Understanding how your investors engage with your content is essential for shaping a strong communication strategy. HQi 8.2 brings together your website, email, announcement and social media metrics into a single dashboard, giving you a consolidated view of engagement.
This unified perspective helps you see which announcements attract the most interest, when your traffic spikes and which channels deliver the best results. With Google Analytics, SendGrid and HQi data combined in one place, your reporting becomes more efficient and far easier to manage.
You can also identify high-value audiences, such as the countries showing the most interest or the subscribers who interact most actively. Metrics like engagement rate, session duration and device usage guide you in refining your website and content to improve your investor experience.
Even More Ways to Streamline Your Workflow
HQi 8.2 also introduces improvements that make your day-to-day publishing more efficient and less prone to interruption.
- Enhanced Email Campaign Editor and Version Control
You now have access to a more intuitive email campaign experience, with the visual drag-and-drop builder set as the default editor where available. Every time you save an email campaign or template, HQi automatically creates a new version in the background. This allows you to review previous iterations, compare changes and restore earlier versions whenever needed, giving you greater flexibility and peace of mind when managing your communications.
- Longer-Lasting Social Media Tokens
If you publish regularly to social media, you’ll appreciate the extended authentication tokens now available in HQi 8.2. Expired tokens previously caused disruptions to automated posting, requiring frequent reauthentication and creating avoidable delays. With this update, LinkedIn tokens can now last up to a year, X/Twitter tokens can remain active indefinitely for approved cases, and Facebook tokens are available for up to 60 days. This means fewer interruptions and a smoother, more reliable publishing process across all your channels.
- Richer Proactive Media Pack Integration
If you use Proactive Media Pack, HQi 8.2 now gives you access to a more advanced integration that brings richer content directly into IRM Newsroom. The updated RSS feed can now display additional elements from Proactive, including the YouTube video URL, video thumbnail, embedded YouTube iframe and the article description.
This enhanced presentation makes your Proactive updates feel more informative and visually engaging. By showcasing videos and articles in a more compelling layout, you encourage shareholders and website visitors to click through more often. This may help increase overall engagement and can contribute to stronger traffic and improved SEO performance across your site.
Moving Forward
These features are just some of HQi’s new enhancements to help you communicate with clarity and speed, while giving you insights to strengthen your investor engagement. To learn more, contact us on +61 2 8705 5444 or support@irmau.com today.