ASX-listed companies are increasingly using social media to reach and engage investors. Platforms such as LinkedIn, X (formerly Twitter), and Facebook are now essential tools for sharing timely updates and connecting with a broader investor audience. From financial results and sustainability achievements to media coverage and ASX announcements, social media helps companies like yours communicate consistently.
However, maintaining multiple social channels can be time-consuming. That’s where IRM Newsroom provides a practical solution. With IRM Newsroom, you can share investor updates directly to LinkedIn, X, and Facebook as your news are simultaneously published on your website. All through one easy-to-use dashboard. This centralised approach ensures consistent messaging, saves time, and keeps your investor website as the trusted source of truth.
Wide Open Agriculture's post on LinkedIn via IRM Newsroom
Posting to LinkedIn
LinkedIn is the go-to platform for professional and investor audiences. Through IRM Newsroom, you can share posts with a headline, brief summary, and image that link back to your website. See the images above and below for the standard feature of Newsroom's automated social media posting.
Example posts:
- “Our FY2025 Annual Report is now available. Discover our results and key highlights: [link] #InvestorRelations #ASX”
- “We’re pleased to announce the appointment of a new Non-Executive Director to our Board. Learn more: [link] #Leadership #CorporateGovernance”
Horizon Oil's post on X via IRM Newsroom
Posting to X (Twitter)
X works best for concise, real-time updates. IRM Newsroom allows your posts with shortened links and hashtags to boost visibility and engagement.
Example posts:
- “Q1 results released. View the full ASX announcement: [link] $ASXCODE #ASX #Investors”
- “Watch our latest investor video and see how we’re delivering growth: [link] #InvestorRelations #Mining”
Horizon Oil's post on X via IRM Newsroom
Posting to Facebook
Facebook helps extend your reach to retail investors and the wider community. IRM Newsroom lets you share posts with optimised images and videos for greater engagement.
Example posts:
- “Proud to support our community initiative this quarter. See how we’re making an impact: [link] #Community #ESG”
- “View our latest investor presentation online: [link] #InvestorRelations #ASX”
Queensland Resources Council's post on Facebook
With IRM Newsroom, sharing your investor news on social media becomes simple, fast, and consistent. Every post links back to your investor website, keeping stakeholders informed and engaged.
Ready to post via IRM Newsroom?
Start by registering your social media accounts with IRM Newsroom through the links below:
Then set your social media accounts as distribution channels. This way your news are shared on socials at the same time they are posted on your website. Yes, immediately, once they are released from the ASX. And, as you prefer them to be posted, automatically or per approval.
We can help set this all up for you too, whether you’re already an IRM Newsroom user or want to try it out. Chat us on +61 2 8705 5444 or suppor@irmau.com today!